Sponsors play a vital role in the success of basketball. They fund the team activities by giving kits, and at the same time, they use it as a marketing strategy to reach the millions of people who watch basketball. It is usually a win-win situation for both the sponsor and the one being sponsored. These sponsorships are worth a lot of money. Some of the biggest sponsorship deals in basketball include the following.
This organisation is the main sponsor of the basketball World Cup Championship. As part of their sponsorship deal, they provide participating teams with most of the equipment to be worn by the players. They also provide the official match ball. The 2014 tournament helped Adidas to connect with their fans.
This association also plays an important role in basketball by sponsoring the NCAA College Football Playoffs. With this deal, Taco Bell wanted to reach the students of the colleges. They created the first sponsored student section. Each college with a team in the playoffs was given 1000 tickets.
Pepsi and Super Bowl
The halftime show done during the Super Bowl tournament is sponsored by Pepsi. The sponsorship has been ongoing for a long period, and it is meant to help the brand gain exposure. In 2015, Katy Perry performed at the halftime show, and millions of people watched it.
The famous company plays a part by sponsoring the activities of the National Basketball Association. The two parties are in a deal up to 2020, and they give NBA $125 million each year. They also provide the playing kits for the teams in the league.
The Gatorade Company
This is a company that manufactures food products and beverages that are sport themed. The company is in a sponsorship deal with the NBA. They play a crucial role in the league by giving financial aid to help the league run.